Trying to stay informed about the latest news and events in the world of technology is a daunting task. That’s why we’ve created a list of the best newsletters on accessibility that you should be following — everything from WCAG guidelines to practical tips.

Looking for an accessibility newsletter? Look no further! We have a list of newsletters that cover accessibility topics.

Accessibility newsletters

Research groups, campus departments, and academic institutions have unique needs when it comes to email. Unfortunately, most email tools are designed with a different set of use cases in mind.

Your team needs a tool that doesn't focus on marketing or conversion, but instead on privacy, security, and collaboration. Buttondown is designed with that in mind: it's never been easier to confidently and safely communicate with your team.

(P.S. — Buttondown is half off for academic institutions.)

Why faculty, staff & students love using Buttondown for running their newsletter

Smart email tooling for departments and research groups

Academia

Buttondown's the easiest way to keep people up-to-date on your work, whether you're a musician, writer, or artist. It's simple to get started, and you can send as many emails as you want without worrying about a pesky algorithm getting in the way.

 you should have a newsletter (you're already here, aren't you?) — but with so many options to choose, how do you make sure the one you pick is the right one?

Tons of great artists are using Buttondown to stay connected with their audience and focus on the important stuff (aka 

Why did they choose Buttondown? Lots of reasons:

Keep your fans in the loop without giving yourself a full time job

Why Buttondown is the best newsletter platform for artists

Artists

Are authors required to have newsletters? No. Is it beneficial for authors to have newsletters? Heck, yes! Newsletters are highly recommended for new and established authors because of the multitude of benefits. Here are the top advantages of email newsletter marketing for traditional and self-published authors:

Creating an author newsletter is helpful for your brand building. The market is full of reputable email marketing platforms. Why should you choose Buttondown? Glad you asked!

There is value in having a newsletter. It’s one of the few forms of direct communication with your readers which can broaden your fanbase (and increase sales). Buttondown offers an intuitive interface, powerful tools, and superior customer support at an affordable price.

Buttondown is trusted by multiple authors:

Best email platform for author newsletters

Authors

Have a blog? Whether your blog is personal or an extension of your business, mastering email marketing for bloggers isn’t just a nice-to-have, it’s vital. Like most people, you might put most of your marketing efforts into social media. Social media platforms are one of the easiest marketing platforms but they take a lot of time and require constant attention because of the rapid pace. Social media trends, evolve, and sometimes grow out of style within days, if not hours (what are we calling it X? Meta? What challenge is popular today? Who knows at this point!). One thing is certain, email remains a constant through it all. That’s all to say, don’t rely on social media, rather, use those platforms as leverage. Email is your strongest platform for connecting with your audience, email! You own your email list, while social media could shut down at a moment’s notice. Successful bloggers and business blogs have a strategy behind their email marketing, and they use email marketing software like Buttondown. Newsletters are a powerful marketing tool that can grow readership and revenue.

Grow readership through relationship-building

Email marketing is a direct way to communicate with your audience. They opted into your email list because of your unique insights and perspectives. If you think about it, people are picky when sharing their email. With everyone asking for emails, people aren’t giving their personal information willy-nilly. This shows that they trust you and want more of you. Keep their trust by deepening your relationship through authenticity. They came for you so don’t be afraid to be yourself. Sincerity leads to loyalty, which can lead to increased revenue and brand awareness. Provide anecdotes and stories. Show them who you are and why they should stay subscribed to your email list and interact with your content. As you build your community, your readers will ask you questions that give you more ideas for engaging topics and themes they’d like to see you tap into. You can also directly ask them what content they’d like to see by including surveys in your emails. Surveys add value because they show that you care about your subscribers’ interests and value their readership, which is true! 

Craft relevant content using automation tools

When subscribers sign up to hear from you, they want to receive interesting and relevant messages. Automation features can assist you with:

Whether you just started a blog or have been blogging for years, this is your sign to push email marketing to the forefront of your marketing plans. Email marketing is an underutilized tool that has the power to positively impact your blog and increase revenue. Starting a newsletter is a breeze with the right email service provider. Buttondown offers an intuitive interface, powerful tools, and superior customer support. Our affordable prices start at

Buttondown is trusted by multiple bloggers including:

, a work coach and strategist with more than a dozen years of experience leading resilient, diverse, remote-first teams.  Mandy is also a writer and blogger. Mandy’s blog,

, is organized around her reading. While she writes about books, she also writes about reading, altruism, work, technology, time, necromancy, family, capitalism, gender, and a lot more.

, a Berlin-based blogger with a background in frontend engineering. His blog,

, started as his way of getting involved in the community in Berlin.  Web Weekly sends out weekly quick-to-read resources that web developers won't find elsewhere. Each Web Weekly edition includes something Stefan learned. He believes there is value in sharing nerdy details and fundamental web dev facts and his thousands of subscribers agree.

. His blog is an amazing visual essay on various load balancing approaches. Sam writes about topics like load balancing, memory allocation, hashing, and retries, but in a way that people can actually understand. The visual and interactive nature of the posts is the big differentiator. His use of 2-D animation makes these complex topics easier to comprehend and visualize. Load Balancing aims to help people get their footing, and then give them enough of a taste to want to explore on their own. 

Boost your blog instantly with email marketing

Buttondown for bloggers

Bloggers

Church newsletters are a great way to keep your congregation up to date with what's going on.

However, most tools are clearly not designed with your needs in mind. They're overly complicated — optimized for large, impersonal newsletters like retailers or large companies. They're expensive, and they focus on the wrong things. You don't need detailed automations or analytics — you just need an easy, reliable way to keep your audience informed and engaged.

Enter Buttondown — a simple, reliable tool for managing subscribers and sending emails, whether it's to a few dozen folks or to thousands. We scale with your needs and make sure you spend less time futzing with annoying software and more time on what really matters.

The best tool for small, intimate newsletters.

Newsletter software for church groups and congregations

Church groups

In the process of planning an event? Maybe the event is a professional conference, an artistic meetup, or a product launch party. No matter what type of gathering, you want a strong turnout. When considering your marketing strategy, it only makes sense to put the most energy where you will see the greatest attendance impact. Email marketing is exactly where you will see that impact. Think about it. People check their email religiously like it’s the morning paper. Email marketing is like putting your announcement on the front page, which is why it is the best way to communicate to targeted audiences across the board. So, how do you use this newsletter-based platform to promote your special event from start to finish?

You don’t start sending promotions emails about your meetup a week before the date. To build excitement, your email marketing strategy should start weeks before the actual date. Email marketing sequencing is beneficial, no matter the size of the gathering. Organizing the timed release of key details is easy with newsletter marketing automation tools like scheduling. Not only does it take a task off your plate, but it is a low-effort way to stay connected to your subscribers. You keep subscribers interested and excited about the meetup or conference. Email content should highlight the event’s unique experience. FOMO is an event marketer’s greatest tool. Tease prospective attendees with exclusive offerings, information, and one-of-a-kind opportunities at the event. Newsletter scheduling is a simple automation tool that often beefs up registration numbers. 

Effective event email marketing goes past pre-event promotion. Communicating with attendees the day of is just as important. Maybe you’re hosting a workshop that is in a hybrid format. These emails are perfect for providing live stream links and social media hashtags for real-time interactions. Engagement rates can be telling of an event's success. 

Subscriber Segmentation and Personalization

Every event is not for every subscriber. Keep event emails relevant. 

 of marketers say email personalization increases sales. Tags are one of the main tools for event email personalization that drive event sign-ups or ticket sales. Maybe you are hosting a niche conference with a broad subscriber base. Based on your subscriber's behavioral patterns and personal information, you can enhance the overall subscriber experience through tags. 

Maybe the event is located in New York City. Of course, you want to send invitations to those within commuting distance of the conference, not subscribers in, say, Austin. Suppose you use tags to segment the Austin-based subscribers. In that case, their inboxes won’t be clogged with said conferences’ emails and possibly become more likely to delete future invite emails from the event organizers. They may, unknowingly, even delete invites for future conferences that are Austin-based. Or maybe you have subscribers who have RSVP’d to attend the conference and others who still need a little nudge to sign up. Because you created differentiating tags, confirmation emails are sent to those who registered, and persuasive emails are sent to those who haven’t. Leveraging tags as a way to personalize subscriber messaging shows subscriber consideration and, ultimately, boosts sign-ups. No wonder personalization is a major component in strong event email marketing strategies.   

Event email marketing follows the basic practices of any other email marketing campaign. When determining the success of a newsletter campaign, hard metrics are the way to go. Although, with events, the audience experience is just as valuable as other analytics. Because event-based marketing metrics rely more on audience satisfaction, the main way that organizers gather post-event statistics is through email surveys. Surveys are a great tool to get audience feedback, maintain connections, and gather testimonials that could be used to promote future organized meetings. Surveys can be single-choice, multiple-choice, and short or long-open questions. All types of surveys offer valuable insights. 

Maintaining connections with attendees through follow-up emails, like thank you emails, displays audience appreciation. When someone feels appreciated, they show an increased likelihood of coming to another event and referring friends or colleagues who have similar interests to sign up for future meetups. These emails are also the perfect instance to turn leads into conversions. Consider pitching your offerings, services, products, or tickets below event highlights as a reminder of the unique value of the experience and teachings gained from the event. Another way to measure email marketing is through analytics. Read, open, click-through, and subscribe/unsubscribe rates are key indicators marketers use to determine campaign success. Incorporate the qualified metrics to optimize your event performance and convert more attendees into paying customers. Attendee enjoyment pays in the end. 

Hosting a conference, meetup, or launch party is a fun endeavor that requires thoughtfulness and strategic planning. Many components make an effective event email marketing campaign.  

Most importantly, event organizers need a reliable and intuitive email marketing platform to accomplish event goals. Plan your next event campaign using Buttondown. Buttondown enhances your email campaign by providing powerful marketing tools that get people through the door. Create an account for just 

Grow excitement for your next meetup with Buttondown.

Boost Conference Attendance With Event Email Marketing

Conferences and meetups

CSS newsletters are a great way to stay up to date with the latest trends in the CSS world. Whether you're a seasoned web developer or just starting out, this list of CSS newsletters from influencers, writers, bootstrappers, and more will be a great jumping-off point.

(Why do so many CSS aficionados love using Buttondown? Well, because of our support for CSS — naturally — and because we're the only newsletter platform that is truly API and HTML first. You can send from Buttondown simultaneously from your own website, or from any other platform, and you can use our API to send from any other platform.)

Looking for a CSS newsletter? Look no further! We have a list of newsletters that cover CSS topics.

CSS newsletters

Most designers' and illustrators’ portfolios are on social media or websites. Despite the spread of social media, artists should include email marketing when creating their marketing strategy. I bet you didn’t know email marketing is also a powerful and 

. Newsletters are an easy way to reach thousands of potential customers and clients in a personalized way, even when you’re on a relatively limited budget. Email marketing is a great way to build meaningful relationships with subscribers, increase performance, and generate leads.

Art is all about human connection and emotions. For marketing, it is the same. You want to build meaningful connections with your subscribers by being authentic and providing value. Newsletters allow digital artists to foster a community and build a loyal fan or client base. Maybe you just added a new design to your online shop.  Did the book you illustrated hit the best-seller list? Are you having a sale soon? Opening for commissions? This is the type of content you want to highlight in your newsletters. Don’t be afraid to tell stories about your art, process, or milestones. Your goal is to foster relationships that can grow your brand and boost interest in your products. Lean into the emotional aspect of marketing. There is a lot to gain. 

There are a lot of helpful features within the email marketing realm. Marketing automation is a top tool and should be in any email marketing plan. Automation takes connection building to another level with just a click. How does it work? In targeted newsletter campaigns, automation coordinates. You set tailored criteria, such as a “welcome” email to new subscribers, and it automatically pushes the emails out when the designated scenarios occur. Another example is using automation for segmentation. Yes, some emails, like the “welcome” emails are meant to be general, but you want to keep emails relevant so that you don’t lose subscribers. Segmentation is that personalized touch. If a person previously purchased a designed mug from your online shop, you can create criteria to trigger an email suggesting similar items for them to purchase. Think of the “if you like this, then you might like that” email we all get. It’s popular because it works! Because it feels more personal, these emails offer a higher probability of a second purchase, which is what you want!

Growing your brand isn’t easy but analytic tools can make it way less stressful and fun! Data insights answer the inevitable questions such as: Am I sending too many emails? What content makes the best impact? Which subject lines get the most opens? Analytics tool uncovers these various subscriber behaviors, including tracking opens, clicks, reads, inbox analytics, etc. You can even compare the performance statistics of different newsletters and use those findings to better your future newsletters. As you study behavioral metrics and implement data-driven changes, you should see rises in engagement and performance.

Creating a newsletter is helpful for designers and illustrators because it keeps you connected with subscribers, boosts performance, and increases sales. Now that you know the benefits, the next step is finding a provider. The market is full of reputable email marketing platforms. Why should you choose Buttondown? Glad you asked!

Buttondown is trusted by multiple designers and illustrators like:

The stress-free way to grow your fanbase and increase sales

A newsletter tool built for designers and illustrators

Designers and illustrators

Stop me if you’ve heard this one before: you’re sick of having to dig up a couple dozen emails every time you want to send out the quarterly family newsletter, but every single tool that you check out to potentially make your life easier is built for marketing teams trying to, like, “monetize your subscriber base” and “drive positive revenues” — and not just make it easier to share what’s new with your folks on the other end of the country.

Buttondown is… a little bit different than what you may be used to. My first newsletter was exactly that — just for my friends from college and my extended family so they could follow me around on the West Coast. I built Buttondown to make that 

, not harder — and every tool I tried beforehand seemed dead set on the opposite.

Don’t get me wrong, Buttondown has some powerful features as well — you can 

 to do some fancy stuff if you really want. But if you 

 want to do that, and just want an easier way to share your updates with folks, all of that fancy stuff recedes into the background and lets you focus on what’s really important: 

What is perhaps even more important than how Buttondown 

, though, is what it does with your data. When it comes to your family and your personal updates, you don’t want your writing or your subscriber information mined for details and sold off to advertisers or shoved into third parties that you can’t trust. Buttondown’s 

 is, bar none, the strongest in the industry — your data is not shared with any third party and is yours to delete or export at any time.

Share updates, photos, and thoughts in a private, personal newsletter.

Personal newsletters

Friends and family

Managing an HOA or condo association can be a lot of work, and keeping your members informed and engaged can be a huge challenge. It may be tempting to just keep track of everyone's email in a spreadsheet and manually email them every month or every quarter, but smart board members know that there's a better way:

Using newsletter software allows HOAs to create professional-looking newsletters that are well-formatted and visually appealing. This will make your HOA appear more organized and competent in the eyes of its members.

Using a tool like Buttondown allows you to save time by automating the process of sending out newsletters. This will allow board members to focus on more important tasks, like managing the association's finances and maintaining the property.

Buttondown's subscriber management functionality makes it a snap to keep track of who's read your newsletters, who needs to be added or removed, and so on. Smart admins even use Buttondown's tag functionality to keep track of who's running late on dues or who's volunteered for upcoming events.

Use a tool built exactly for your purpose

Join hundreds of other HOAs and condo associations who use Buttondown to keep their members informed and engaged while saving hours of time each month.

Buttondown is the easiest way to start and grow your newsletter.

HOA and Condo Association Newsletters

HOAs

As your company grows, you need a way to keep your team up to date on what's happening. Internal company newsletters are a great way to do this. They can be used to share company updates, new product launches, and more.

For a while, sending a simple email using Gmail (or your email provider of choice) was the best way to send an internal company newsletter. But as your company grows, you'll need a better solution! Something that handles:

The best tool for keeping your growing team on top of what's happening in your company

Internal company newsletters

Internal newsletters

How often do you send investor updates? Frequently? Not at all? Whether you are at an early seed stage, series A, B, or C, investor updates are crucial to keep the funding flowing. Updates are the opportune time to connect with investors and keep them up-to-date on what’s going on with your company. Investing in a company is no small feat. When you give someone thousands of dollars, maybe millions, you’d want to know where that money is going and how your capital is used. They are not only investing in your company, they are investing in you! How are you increasing the value of their investment? Why should they increase their funding? These are the questions an investor update email should answer. At the core, investor updates provide useful information on a startup's or established company's progress. These updates give a business overview with clear and concise information. There should be no misinformation or miscommunication when it comes to investors or stakeholders. Newsletter updates are the perfect opportunity to foster trust and build a strong relationship. Email updates are the best platform to reach all investors and stakeholders directly.

Communication is the lifeblood of a budding business, especially a newly funded business (like Buttondown!). The best form of communication is direct communication. Email is exactly that! It is one of the top preferred platforms of communication by stakeholders, investors, and consumers (hot tip to remember!). With investors, information is extremely important. You want to be transparent and forthcoming while maintaining expectations. Being honest fosters a healthy relationship with your investors and other stakeholders. Strong investor relationships give an aura of confidence in your progress. The more confident you appear, the more support your investors will supply because they feel secure in your product’s success. There are many topics you can include in your emails. Some of the most important points to hit are business overview, financial updates (the most visible sign of progress to your investors), project updates, and future goals or plans. Just make sure the information is relevant and concisely written. Think of it as a tl;dr email. Avoid essays–provide an informative outline. Throw in attachments like graphs if you want to spice it up.

Updates are needed but how frequently should you send them? Many businesses follow a monthly or quarterly update frequency. While those are common, you need to find a cadence that works for your investors and stakeholders. Whichever frequency you decide upon, you need to commit to the cadence. Consistency is very important. Erratic updates could come off negatively––it may seem like you are unstable and a risky investment. Early-stage startups commonly lean towards a monthly update as they are newly funded. Seed-stage companies have more pressure to reassure their investors and stakeholders on their investment while later-stage businesses may only need to send quarterly updates. Email marketing tools such as surveys are a big help in understanding the ideal frequency. Every investor is different so it’s a good idea to ask them what works best so that you aren’t over-updating, causing them to become disinterested in your company’s emails and, possibly, lose their support. Surveys also open the door for discussion and the chance to deepen your connection with your stakeholders. Another great tool to consider utilizing is scheduling. Scheduling your emails is extremely useful and helps shorten your to-do list (which is probably already a mile long). 

In the early days, budgets are usually tight, even with investor funding. Newsletters are a great way to maximize your dollar. Email marketing offers powerful tools that help you keep your investors in the loop. With automation, surveys, tags, and analytic tools, you have everything you need to seem organized and professional to your investors. Choosing an email service provider with a variety of marketing tools is a top priority for startups. Buttondown offers a strong range of marketing tools that set budding businesses up for success. Communicating with your investors shouldn’t have to break your budget. Our budget-friendly plans start at only 

Investor updates are more than a status report. They are an opportunity to communicate with your investors and build strong relationships directly. Being transparent with your investors shows you are serious about your efforts to increase their return on investment and that you deserve their trust. Trust is powerful to increase their support in your business and skyrocket you into an exit stage. Strategically using email updates gives you the tools to break down professional barriers and turn your updates into an exciting and engaging conversation. Ultimately, that is the goal. Buttondown turns investor updates into an enjoyable experience–an informative and frank discussion with the people who believe in your vision the most–your investors! 

Scale up your startup with email newsletters

Keep funds flowing using email investor updates

Investor updates

With constantly changing social and political shifts, journalists face new “unprecedented” times what feels like every week. Upholding journalist ethics has never been more important. People depend on journalists to provide ethical, objective, and accurate reports. In today’s digital era,  journalism spans across platforms. Many journalists utilize social media, blogs, video, and audio content to reach a broad audience. With so many platforms, it’s easy to overlook email. Email is beneficial for journalists because it is a universal platform. Most people have email and check their inboxes routinely. Newsletters are a quick and easy way to directly communicate with your audience and build an active community. Independent journalists get a lot of value out of having a newsletter because of the creative freedom. 

Freedom and ownership are hard to come by in journalism. Often when working with larger media companies, journalists face pushback when expressing journalistic creativity and may have to compromise ethics. It can be difficult to control your content and how it is presented to audiences. Newsletters are a good platform to carve your own path. In newsletters, you can share your passions, interests, and content without being at the helm of larger publications. You control your narrative, build your brand, and foster an active and engaged community with your subscribers. You don’t need to compromise who you are as a journalist with newsletters. 

A pillar of journalistic integrity is accuracy. People need to trust that a journalist has done the research and includes factual and objective perspectives on topics. This creates credibility and fosters trust, two crucial aspects of journalism. Newsletters are the perfect platform for building this trust and nurturing community. Connecting with your subscribers means that you need to speak on topics that resonate with your subscribers. Highlighting relevant builds interest and can increase engagement with your newsletter. This should come easily because they subscribed to your newsletter because of shared passions. Newsletters offer a place for you to have fun and show personality in addition to education. Make sure your newsletter is a space that welcomes discourse. This drives engagement and builds a strong journalistic community. 

The news cycle is constantly running meaning that you are always churning out content on the latest scientific breakthrough, geopolitics, economics, or social movements. It’s easy to over-send newsletters. Fight the urge. Newsletters are one of the best forms of direct communication but you don’t want to bog down your subscriber's inboxes. Newsletters should add value to your subscribers' inboxes. It’s important to be concise with your informational content. A lot of people are “scanners,” meaning that they gloss over long-form email content. Therefore, it’s easy to lose them if your newsletter content isn’t easily digestible and eye-catching. One benefit of newsletters is attachments. 

are a great way to add content variety and highlight your other platforms or endeavors. Video clips from your 

, audio clips from your podcasts, excerpts from your articles, and links to your blog posts are a great way to keep your reader interested and engaged with your content. With newsletters, consistency is key. You want to integrate your newsletter into the subscriber’s routine. Find a frequency that works for your audience and stick with it. When subscribers expect an email from you every Tuesday, they build up excitement for your work leading up to the day. Email scheduling is a helpful feature for keeping up the frequency with low effort. Maintaining consistent communication is a simple way to build a loyal and engaged following for your journalism.

Journalism is more than facts and information––it is an art. Journalists are expert storytellers and newsletters are an incredibly useful platform to spread educational resources and meaningful narratives. Creating a newsletter is an effective way to communicate with your audience, build a thriving community, and maintain your journalistic autonomy. Starting your newsletter can be an enjoyable journey with the right email service provider. Buttondown offers an intuitive interface, powerful tools, and superior customer support. Our affordable prices start at just

/mo. So, gather your writing and start sharing your insights today!

Buttondown is trusted by multiple journalists including:

, a British-American science journalist, a Pulitzer winner, and the author of two bestselling books, 

, to update readers about his writing, new projects, speaking events, book recommendations, and more.

 founded in 2018, and based in Atlanta, The Xylom is a non-profit, Gen-Z-run newsroom covering the communities influencing and being shaped by science. The Xylom is the only science outlet run by and for the Asian American and Pacific Islander (AAPI) community. 

is a space for musings, reader submissions, and a curated collection of must-read science stories, with a focus on the American South.

, an award-winning investigative journalist, a bestselling author, a New York Times contributing Opinion writer, and a Walter Shorenstein Media and Democracy Fellow at Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy. Julia’s newsletter, 

, sends subscribers periodic updates of her latest writing and projects. 

Promote your journalism through newsletter marketing

Benefits of email marketing for journalists

Journalists

You know how to maneuver through life but do you know how to amplify your coaching brand to attract new clients steadily? It might be surprising, but compared to social media, 

 of respondents say that marketing emails have influenced their purchases. Emails are the best way to sell coaching services and grow a community. Millions of people have email addresses and the numbers are always on the rise making it the optimal marketing strategy for coaching businesses. Email marketing is 

 better at converting customers compared to other strategies. Low-cost and effective, email marketing provides access to powerful tools that can skyrocket your life coaching business. Newsletters are a direct and personalized communication channel to connect with subscribers, nurture leads, foster long-term client relationships, and establish yourself as an authority in your field.  

For businesses, email marketing is consistently a top marketing channel for converting clients. For those starting their life coaching business, newsletter marketing is even more appealing because it is budget-friendly with a high return on investment giving you an ROI of 

. While social media is free, you have limited access to the core marketing tools which give you a leg up. Life coaches are fighting against ever-changing algorithms in the hope of garnering views and engagement. On the other hand, email marketing has dozens of powerful tools that elevate your marketing strategy and you own your mailing list–– with the right email service provider, email marketing is truly a bang for your buck. There are many providers but if you’re looking for a platform that has affordable pricing, an intuitive interface, powerful tools, and superior customer support, Buttondown might be your match. Buttondown offers plans starting at just 

Life coaches know well that there is only so much you can control in your life, the same is true with social media marketing. Social media is unpredictable and constantly evolving. On top of working with clients, you have to worry about Instagram’s algorithm. Will X stay around long enough to justify the time you invested in nurturing leads into clients? Will your feed posts even land on your targeted audience's timeline or is the algorithm pushing video content? What happens to your following if you get hacked? Meanwhile, you own your newsletter mailing list. Email is a consistent long-term platform that offers direct communication with established and potential clients. Professionally, newsletters position you as an authority figure in your niche coaching field while allowing you the opportunity to be authentic. It’s a journey of building trust and establishing your reputation as a coach. Building and cultivating relationships is key. Sharing your values and beliefs in your newsletters can help you reach a wider – yet still focused and aligned – audience. Newsletters offer long-term security and autonomy when it comes to your life coaching business’s journey

Automation is a core email marketing tool that drives engagement, conversions, and overall performance. Compared to manual campaigns, automated campaigns have a 

75% higher open rate and a 114% higher click-through rate

. This highlights the power of automation in driving engagement, conversions, and overall campaign effectiveness. Automating emails, like “welcome” emails saves you time. Email sequences are automated series of emails that must meet the set criteria to be delivered, usually immediately after triggered. If someone sign-up to your newsletter they will immediately receive a greeting. More than 

 of people will open a welcome email, generating 4 times more opens and 10 times more clicks than other types of email. Capitalize on this opportunity by including your best content, resources,  products, or upcoming events. Engaging with subscribers immediately is the best way to stay on top of their minds and earn their trust. Automation might be a life hack.

In life coaching, reviews sell. Testimonials engage potential clients by offering insights into your coaching achievements. Highlighting testimonials in your newsletter is crucial as they are a form of social proof of your quality service. Client stories boost your business’s visibility while simultaneously delivering valuable feedback that will improve your business. The best way to acquire client testimonials is to include surveys in your newsletter. Keep the questions concise with a focus on their journey under your coaching. Ask about their previous experiences with life coaches and what made them request your services. Ask them about their personal growth during coaching and their final thoughts. Would they refer you to a friend? You can get a good sense of your achievements as a life coach and what areas need improvement for your business to succeed. With permission, client stories are an easy way to increase your brand awareness. Testimonials are powerful because they could be that extra nudge that turns leads into conversions.

There is always room for improvement, especially in business. No marketing campaign is perfect. Marketers learn from experimentation, analyzing, and adapting the campaign to achieve optimal success. Metrics provide key insights into what aspects of the campaign are doing well, and which aspects need small adjustments. Data like open and click-through rates can inform you on what subject line, content, and promotions produce higher rates. Perhaps content-heavy emails produce more engagement than others. This is an indicator that you might need to include coaching content in every newsletter, creating a lead magnet. Content to include could be:

Continuously testing new approaches is essential to effectively marketing your coaching business. Checking email data is the easiest and fastest way to ensure that your marketing efforts are delivering the desired results. 

Creating a newsletter for your life coaching business might seem overwhelming but it's the easiest to manage of all marketing channels. Newsletters are an extension of your passion for helping others and a space to showcase your creativity. Try to remember that successful marketing goes beyond just selling your services. Showcasing your authentic self and niche coaching approach provides the foundation for meaningful connections and growth. Buttondown provides powerful core email marketing tools that will transform your business.

 Buttondown is trusted by multiple life coaches, including:

, a technology-focused coaching company made of tech leaders and practitioners. The members have decades of combined experience in software engineering and leading teams in renowned organizations including Atlassian, Culture Amp, Envato, Fairfax Media, Fastmail, GitHub, LookSmart, Microsoft, News Limited, Ninefold, Sausage Software, Sydney University, and Thoughtbot. Blackmail works exclusively with technology companies, startups, and scale-ups to develop processes and practices that allow them to excel.

, Mandy Brown (she/they) has led resilient, diverse, remote-first teams across the tech and media industries. She coached people up and down the career ladder and in a variety of roles—from engineers to designers, product and project managers, researchers, community managers, and writers and editors. Mandy brings a wealth of practical experience alongside a reader’s ability to listen closely, an editor’s knack for shifting the narrative, and a product manager’s skill for managing change.

, an independent design leadership coach, consultant, educator, trainer, and writer who helps clients build and grow their own design and innovation capability to transform their organizations and themselves.

Grow your client list with life coaching newsletters

Newsletter Marketing for Life Coaches

Life coaches

Unless you’re an industry plant social media marketing isn’t enough to get your song to the top of the Billboard list. From the outside, social media appears to be the quickest and most direct way to grow your fan base, promote your music, and boost your music career. Fortunately for you, it’s not! Of course, social media has its benefits but it is unpredictable and not very artist-friendly. Platforms go in and out of style, trends change daily, and algorithms are nearly impossible to understand. Email, on the other hand, is steady and gives you total control. It is also the preferred and most direct form of communication to your fans. If you want to build a loyal fanbase, boost streams, and increase your revenue, you need to get into your email marketing bag expeditiously.

Community building is a musician's top priority because, honestly, what’s a band without fans? Communicating with fans is the most important part of music marketing. Newsletters are the perfect way to communicate with your audience directly and turn listeners into loyal fans who will support you through your musical eras. The goal is to build authentic relationships with them centered around your artistry and your music. Regularly sending emails deepens your relationship with your listeners while providing another promotion platform. Email marketing promotion keeps your audience engaged and excited about your upcoming albums, shows, and merch drops, increasing revenue. Yes, newsletters are one of the best ways to connect with your listeners but they should also offer subscribers value. Musicians often leverage newsletter sign-ups by providing exclusives such as early pre-sale codes or extra entries to sweepstakes. Give behind-the-scenes peeks into your music-making process. You want to make your newsletter content as enticing and personable as possible. When subscribers look forward to your emails, the chances of your newsletter being perceived as spam in the sea of emails and deleted––or worse, unsubscribing––decrease. High open and read rates translate to higher sales and a more loyal fanbase. The goal is to build authentic relationships with them centered around your artistry and your music so that you grow with each release. Cultivating a strong community is the key to growth aka the path to selling out arenas.

In the music industry, there aren’t many marketing situations where artists have the final decision on strategy––you have complete ownership over your newsletter. Because you own your mailing list, you can use it for a very long time without much oversight––perfect for musicians. You have complete autonomy over what you say. You decide how you want to position your brand and what you share with your fans. If you want to tease fans with a snippet of an unreleased song, you can! There’s no red tape or long approval process like if you were with a label. Share a vlog of a studio session. You know what content is preferred. These interactions produce engagement which furthers the artist/fan connection, which is what you want to boost your band’s brand growth. 

Being a musician, you need to be on a lot of platforms to promote your tunes. Cross-promoting on social media is difficult because you can only fit so much in your bio. Where do you put your links to your music or your shop? Many artists use a landing page service like Linktree to consolidate everything. The downside is that you usually have to pay for these services. Contrarily, many email marketing platforms, like Buttondown, offer integration tools that allow you to keep all your links together and attach your content like music videos and songs easily. Buttondown has a simple interface that musicians at any tech level can maneuver. Buttondown supports many musician-friendly integrations like:

Fans want to support you––let them! Utilizing integration tools cuts your costs and highlights all the ways that they can support their favorite artists and bands (you!). Increase streams and views that lead to superstardom using integration.

Having a successful marketing campaign requires you to get to know your audience on a deeper level––a data level. The only certain way to know if your strategy is working is by monitoring newsletter metrics. Analytics provide valuable information on subscriber behavior. These insights help to optimize your marketing campaign. How else will you know if fans are engaged and interested in the content you are putting out? Metrics that provide these key insights are:

Analyzing these metrics can help you evaluate your email marketing performance, identify your strengths and weaknesses, and optimize your email marketing strategy.

The music industry isn't known for making big bucks so using less to make more is the name of the game. A big plus of newsletter marketing is that it is budget-friendly with a high return on investment. While social media is free, you have limited access to core marketing tools and are fighting against algorithms to get views. Not ideal. On the other hand, email marketing has dozens of powerful tools that elevate your marketing strategy and you own your mailing list––truly, a bang for your buck. If you’re looking for a platform that has affordable pricing, Buttondown might be your match. Buttondown offers plans starting at 

 so you can make hot records without burning through funds. 

Email marketing is one of the most effective marketing strategies for musicians to grow their fanbase and revenue. Creating a newsletter allows artists to stay in direct contact with fans. Consistent newsletters will result in greater financial success and continuous brand growth for your band for years. Think of email marketing as another outlet to express yourself and share your news, your way. Buttondown provides powerful core email marketing tools that can boost your fanbase and stream revenue. 

 Buttondown is trusted by multiple musicians:

Grow your fanbase and increase streams using email marketing

Newsletter marketing for musicians and bands

Musicians and bands

In the world of nonprofits, digital communication is critical to donations, engagement, and advocacy of nonprofits’ goals. Email marketing is one of the 

 most effective communication and fundraising tools, globally. It’s a 

 for a nonprofit’s marketing strategy. Newsletters provide distinct benefits for nonprofits. Newsletters are:

A big plus of newsletter marketing is that it is budget-friendly. If you’re looking for a platform with affordable pricing, Buttondown might be your match. Our email marketing platform offers powerful features with plans starting at 

. With such a low cost, you can be sure of a return on investment using our scheduling, analytics, organization, and survey tools. Cohesively utilizing these features allows nonprofits to organize their workflow, nurture donor leads, increase engagement, boost fundraising, and grow member support. 

Buttondown’s Key Features to Support Nonprofit

task. There are a lot of moving parts and sometimes not enough people to execute it all––as a small company, we feel your pain. Thankfully, we have the solution: scheduled newsletters. Using scheduling tools within your email marketing campaigns is amazingly helpful in reducing team members’ workload and stress. Buttondown offers newsletter scheduling for singular or multiple newsletters at a time. With the correct frequency––data that can be gathered using our powerful analytics tool––re-occurring newsletters can boost your engagement significantly.

Are we sending too many emails? Should we keep creating this content? What makes the best impact? Rather than dithering about, aimlessly throwing ideas against the computer hoping something sticks, let the key data insights lead you. Buttondown’s analytics tool uncovers various subscriber behaviors, including tracking opens, clicks, reads, inbox analytics, etc. You can even compare the performance statistics of different newsletters and use those findings to better your future newsletters. As you study behavioral metrics and implement data-driven changes, you should see a rise in engagement and performance––possibly, donations too! 

It’s long been said that tidiness is a sign of a path to success, so we made organizational tools like tags and automation. Tags assist you in compartmentalizing and sending messages and content to specific mailing lists––it also adds a little personal touch. Our automation tool pushes personalization and segmentation to another level. In targeted newsletter campaigns, automation coordinates. You set tailored criteria, such as a “welcome” email to new donors––introducing them to what your nonprofit does and how supporters can get involved––and it pushes the unique emails out when those designated scenarios occur. Another example is setting up timed automation, gently reminding potential donors about your nonprofit and why you deserve their support. Utilizing this feature, you have a greater chance of obtaining a loyal following, garnering donations, and improving event and/or meeting turnout. Buttondown’s tags and automation tools can lead to the growth and furtherment of your nonprofit’s mission.

Small but significant, surveys are a proven form of direct communication to your subscribers. Nonprofits are built on emotional connections. Like you, your subscribers are passionate and want to be included in the solution. Invite subscribers to voice what mission awareness content should be included in the newsletters, how often they receive organization milestone updates, types of fundraising events the nonprofit should host, etc. Showing that you value their thoughts––which we are positive that you do–– is a great way to increase engagement. When people feel heard and considered, they are more likely to display a commitment to accomplishing the nonprofit goal.

If your main objective is to build donor connections that lead to donations, grow member support, boost engagement, and streamline workflows, email marketing is your best option. Probably the most appealing aspect is that newsletters are economical. From managing audiences to executing campaigns, multiple nonprofits trust our platform to produce the best return on their investment––costing less than $10 for premium easy-to-use features. 

Buttondown uses the best practices in email to ensure your message gets to your supporters.

A newsletter tool built for nonprofits

Nonprofits

Keep watchers and stakeholders in the loop with a simple, powerful email and subscription service. (And of course we offer RSS out of the box.)

Some things that make Buttondown particularly great for open source projects:

Buttondown for Open Source Projects

Open source

Interested in examples Python newsletters, either in the form of a blog or a mailing list? Whether it's to start your own Python/Django/FastAPI newsletter or just to find some great new subscriptions, we've got you covered — authors from all sorts of backgrounds and fields all nerding out about your favorite language.

Looking for great Django or Python periodicals? Look no further! We have a list of newsletters that cover exactly that.

Python/Django newsletters

Interested in examples of Ruby newsletters, either in the form of a blog or a mailing list? Whether it's to start your own Ruby newsletter or just to keep up with the latest Ruby news, this list of Ruby newsletters from influencers, writers, bootstrappers, and more will be a great jumping-off point.

Looking for a Ruby and/or Rails newsletter? Look no further! We have a list of newsletters that cover Ruby and Rails topics.

Ruby and/or Rails newsletters

Ruby/Rails newsletters

 the needs of SaaS, no matter what growth stage you happen to be in. We help countless businesses:

If you're hands-off with your marketing, then you can set automations & forget about it. If you want to take a more proactive role, you can build relationships with your customers & readers at scale. And with our robust API & webhook support, you can integrate your marketing with the rest of your marketing stack in whatever way makes sense to you.

Everybody knows that they need to build a mailing list for their software business. We make it as easy & painless as humanly possible. We do one thing well, and we're proud to do it.

Get a marketing stack that works for you, from a company that feels at home in SaaS's community.

Buttondown: Email for SaaS

SaaS companies

Rise and grind culture has gained increasing popularity in recent years. More and more people are tapping into side hustles for good reason. Side gigs are a great way to earn extra income, pursue a passion, or launch a new business in your spare time. Whatever your reason for pursuing a side gig, email marketing is the most lucrative of marketing channels for gaining new customers or clients. Email continues to be 

 businesses communicate with their audiences because of its effectiveness in brand growth with low effort making it perfect for your side hustle. 

Side gigs can be fun if you are pursuing a passion. Just because you decided to earn a little extra cash doesn’t mean your work is amateurish. You want to be seen as professional in prospects' eyes since you appear more like a brand than an individual. Creating an email newsletter is a great way to come off as an established brand. Producing consistent email newsletter content builds a connection with customers and shows that you take your craft seriously; in return, they will take you seriously. One way to do so is to include testimonials from prior customers who enjoyed your product and customer service to entice subscribers to spread the word about your budding online shop.

Many people are drawn to the gig economy because of its flexibility and little effort needed to produce a significant return on investment. With many people following the freelancer route, time is money. Every minute you spend creating quality email content takes away from your freelance work. Email scheduling is a life-saving email marketing feature for freelance workers juggling many projects. Implementing scheduled emails saves you valuable time and takes a task off your to-do list. If you are between projects, do a solid for your future self by planning. Click it and forget it.

With technology like marketing automation, it’s possible to build an automated secondary income stream where you can earn money while you sleep. A dream side job (pun intended)! For example, once you reach your first client milestone, simply go into your email marketing software and tag the client’s email address to trigger a pre-written update that assures them the project is coming along well. 

As any gig worker can attest, it’s crucial to continue cultivating relationships with clients, especially if your goal is to transform your side hustle into your main hustle. Real connections are the key to success which is why automation tools like trigger emails are highly recommended. One example is to assign a final “thank you”  trigger email and add them to a “former clients” automation. Another example is a “check-in” trigger email for periodically checking in on past clients to keep in contact and stay in the back of their minds for future opportunities. Small actions such as those can build lasting relationships and, eventually, elevate your side hustle into a full-time dream job. 

With a side hustle, it’s best to base your next moves on measurable facts. It will make your email campaigns stronger. Take advantage of advanced email reports to gain even deeper insights into your subscribers’ behavior. Some good behavioral metrics to monitor are:

As you analyze metrics, you can see what content performs the best. If you are a dog walker and you notice a trend like email subject lines with dog emojis get higher open rates than not. That's a good sign to add emojis to every newsletter subject line. Or maybe, your pup-loving subscribers are more prone to open emails that include a lighter informal tone, rather than a formal straight-to-business tone. You want to keep their tail wagging! Examining your metrics will help improve your overall strategy–– the best way for your side hustle to thrive.

Whether you're starting a side hustle to make extra income or to transition out of a job, one of the best ways to grow it is through an email list. Email marketing can be tedious but with the right email marketing platform, it can be an enjoyable journey for you and your subscribers. Buttondown provides powerful core email marketing tools that can boost engagement, build client relationships, and increase revenue. With plans starting at 

/mo, you can follow your passion or make extra income without breaking the bank.

Buttondown is trusted by many successful side-project-ers (is that a word?) like:

Secure side hustle success using email marketing

Use cases

Lots of people use Buttondown for lots of different things.