If you write, you should have a newsletter, regardless of whether you’re a new or established author. Here are the top advantages of email newsletter marketing for traditional and self-published authors:
- Directly communicate with readers. Readers don’t know anything until you tell them. Newsletters are a perfect platform to update readers on any upcoming book releases, author events, award nominations or wins, book promotions/giveaways, and positive reviews and blurbs.
- Grow connections and loyalty. Newsletters allow authors to foster a community and build a loyal fanbase. Answer reader questions. Facilitate discussions. Offer subscriber-exclusive content. Ask for their opinions. Show them the person behind the book. Community breeds loyalty, and loyalty leads to author brand growth. Listen to your fans and have fun with them.
- Take charge. You control your newsletter’s content and publishing frequency. You know your fanbase best. You know what content, updates, and discussions pique readers’ interest. You can work around your writing schedule to ensure those deadlines are met and your editor doesn’t bite your head off.
- Get more & better book deals. We keep hearing from authors on our platform who send their list size, open rate, and click rate to their agent, as a way of justifying their existing built-in audience. Newsletter audiences are owned marketing, with your most passionate readers. Having a large audience is a great way of showing to others that your book will sell.
The most outstanding benefit has been the service provided by Justin, the founder of Buttondown. He has been a partner in the development of the business. We did not expect that when we signed up and it has been the outstanding feature of our development.
David YeatesThe newsletter market is full of other platforms. Why should you choose Buttondown?
- Economical. Buttondown’s affordable pricing plans start at just $9/mo.
- Simple interface for less techy people. Don’t waste time you’d rather use writing your next book trying to figure out a complex system. Buttondown’s intuitive interface is easy to use.
- Author-friendly tools. Buttondown provides powerful features that make the act of writing great emails and managing a subscriber list as easy as possible, with insightful analytics, scheduling, automations, and integrations.
- Fantastic customer service. Proudly a customer-centric company, you are always speaking to real people who are ready to help with any issues that arise. No bots here.
Buttondown offers an intuitive interface, powerful tools, and superior customer support at an affordable price.
Buttondown is already trusted by some authors you might know:
- Kieron Gillen, Notable comic book writer and former video game and music journalist. He is best known for his Marvel comics: The Eternals,Rise of the Power of X, *Immortal X-men,*and more.
- Charlie Jane Anders, Award-winning author, fiction and fantasy book reviewer, and podcaster. Her works include the Unstoppable trilogy, The City in the Middle of the Night, and All the Birds in the Sky.
- Ed Yong, Pulitzer-winning science journalist and author. He is the author of two New York Times bestsellers: An Immense World andI Contain Multitudes. His writing has also been featured in National Geographic, the New Yorker, Wired, the New York Times, Nature, New Scientist, Scientific American, and other publications.
We look forward to working with you to grow your audience & build a newsletter that you’ll love to write.