Brand guidelines

What is Buttondown?

Buttondown is a small, friendly platform for running your newsletter. Buttondown is run by Justin Duke, alongside a small remote team.

Brand usage

Our name

Our name is Buttondown with one capital B. Not ButtonDown, Button Down, Buttondown Email, or – heaven help us – ButtDown. (It’s happened.)

Our logo

• Don’t alter or edit our logo or other imagery in any way without asking us first.
• Don’t change the color of our logo.
• Don’t put our logo or assets in any context that implies a business relationship or affiliation.
• Use only the white or black backgrounds when embedding our logo.

Our colors

• Buttondown Blue (#0069FF)
• Eigengray (#3D3E4C)
• Ice White (#F9FAFB)

Press kit

You can download our press kit here.

This kit includes:

• Our logo (SVG format)
• More information about our company (PDF and Pages formats)

Questions?

Just send us a message, and we'd be happy to help! 💙