Buttondown: Email for SaaS

Buttondown is a SaaS, built for the needs of SaaS, no matter what growth stage you happen to be in. We help countless businesses:

• Market to their customers, with evergreen email sequences that convert
• Offer referral programs to existing customers, and signup incentives to new readers
• Update their customers on improvements & roadmaps
• Teach a growing audience everything that they know, so both customer & business can thrive

If you’re hands-off with your marketing, then you can set automations & forget about it. If you want to take a more proactive role, you can build relationships with your customers & readers at scale. And with our robust API & webhook support, you can integrate your marketing with the rest of your marketing stack in whatever way makes sense to you.

Everybody knows that they need to build a mailing list for their software business. We make it as easy & painless as humanly possible. We do one thing well, and we’re proud to do it.