Buttondown vs. Mad Mimi
Mad Mimi was once a great tool, but it's fallen behind the times.
You may have run across Mad Mimi due to their aggressive marketing with GoDaddy, their parent company!
They've been around for a long time, and are competitively priced: cheaper than — well, not cheaper than Buttondown, but certainly cheaper than Mailchimp and many other competitors. Their features are easy but basic — very much harkening back to an older version of the web, but missing many essential features common to good web applications of 2024 such as strong local support, autosaves, integrations, and more.
To quote Style Factory Productions'' review of Mad Mimi:
Many users will find that there are some noticeable omissions when it come to the functionality available in Mad Mimi, particularly when it comes to autoresponders, marketing automation, reporting and split testing.
With Buttondown, you have a simple newsletter platform without sacrificing the analytics, integrations and API that you'd expect in a modern web app.
| Mad Mimi | Buttondown | |
Scheduling | Mad Mimi — | Buttondown |
Web archive | Mad Mimi — | Buttondown |
Send from custom domain | Mad Mimi — | Buttondown |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
CSS | Mad Mimi — | Buttondown |
Mad Mimi — | Buttondown | |
Tags | Mad Mimi — | Buttondown |
Metadata | Mad Mimi — | Buttondown |
Mad Mimi — | Buttondown | |
Mad Mimi | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Host on custom domain | Mad Mimi — | Buttondown |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Mad Mimi — | Buttondown | |
Dedicated IP | Mad Mimi — | Buttondown |