Buttondown vs. Klaviyo

Do you need everything that Klaviyo offers?

Klaviyo has rocketed onto the scene as a powerhouse "marketing automation" tool that handles it all: email, texts, push notifications, CRM, the whole shebang.

It's also extremely pricy. Check out their pricing page for more details, but we've taken the liberty of making a couple comparisons below:

What are you getting for that extra money? Well, Klaviyo does have a lot of features, but you may not need them all. Here's a quick rundown of what Klaviyo offers that Buttondown doesn't:

1. A/B testing, to let you test different subject lines and content to see what performs best.
2. What the industry lovingly calls "multi-channel", meaning you can send emails, texts, and push notifications all from the same platform.
3. Deep integration with website tracking, so you can see what your users are doing on your website and send them emails based on that.

If those things sound like overkill, we'd agree: that's why we built Buttondown, a simple, powerful newsletter platform that's perfect for writers and publishers who want to focus on writing great emails—not figuring out a marketing tool.