Mad Mimi was an email marketing tool owned by GoDaddy that was officially discontinued on August 30, 2024. It had been around since 2008 and was known for its straightforward interface and competitive pricing, though it lagged behind on features like autoresponders, marketing automation, and split testing.
If you're a former Mad Mimi user looking for a new home, Buttondown is an excellent choice. With Buttondown, you get a simple newsletter platform without sacrificing the analytics, integrations, and API that you'd expect in a modern web app.