Buttondown vs. Curated

So — you're looking for a newsletter solution and you're weighing both Curated and Buttondown.

We try pretty hard not to be biased with these writeups — there are a lot of great products out there, and we're not going to pretend that Buttondown is the best fit for every use case.

Let's start with the points in Curated's favor:

1. It's cheaper to get started. Buttondown's free plan only lets you collect a hundred subscribers, while Curated's free plan lets you collect up to 1500.
2. Curated has built-in support for sponsorship management. While Buttondown has support for paid subscriptions through Stripe, sponsorship management is not supported.

If you really need sponsorship management taken care of for you, or if you're extremely price-sensitive — Curated may be the right choice for you.

However! (There's always a however, isn't there?) There are a couple big red flags with Curated:

1. While Buttondown's free plan is less generous than Curated, almost every other price point is cheaper. Two thousand subscribers will cost you $39 on Curated compared to $29 on Buttondown; five thousand subscribers will cost you $129 on Curated compared to $79 on Buttondown.
2. Buttondown is a richer, more popular product. It's got integrations with all of your favorite apps — plus RSS and API support — to make it easy for you to curate an editorial newsletter of your dreams.