Buttondown vs. Brevo

Brevo, formerly known as Sendinblue, is a multifunctional CRM tool that focuses on cultivating long-lasting customer relationships. Created in 2012, Brevo, has rapidly risen to the top of the pack. The company promises that its marketing automation and campaign features will provide scaleable growth through connection. Some notable features are:

• Customizable templates
• AI assistant
• Basic reporting and analytics
• WhatsApp and SMS campaigns

Brevo is an impressive service with many features though it comes at a steep price which might make it offputting. Like most, Brevo’s pricing is broken down into tiers but gets interesting as it’s broken down.

Let’s say you’re a user with  2,000 subscribers and send weekly emails to your base. Business tier features like marketing automation and send time optimization will cost you $69 monthly. In comparison, these same features at Buttondown will cost you $29 monthly.

Maybe you’re a user who sends daily emails to 10,000 subscribers and takes advantage of Brevo’s multi-user and analytics feature––it will cost you $301 a month versus $139 a month with Buttondown.

If you're running a sophisticated marketing campaign, maybe you need the omnichannel capabilities that Brevo provides — but most people don’t need bells and whistles to make connections and drive growth. Buttondown focuses on providing necessary tools at a reasonable price. Our goal is to focus on the core making the act of writing great emails and managing a subscriber list as easy as possible — which means, of course: support for segmentation through tags and metadata, automation for drip sequences and rescue sequences, and a rich API-first developer platform. Less bells, more noise.