Social media scheduling tools

$6

$12

Facebook X Instagram Pinterest LinkedIn Google Business Profile Mastodon Bluesky Threads TikTok YouTube Shorts

Content Library Free image editor Free plan available Very affordable Essentials plan Analytics included in free plan 2FA

Monthly price goes up for each added channel Only the Team plan has unlimited users No bulk scheduling tool Less robust analytics than other competitors Free plan has limited analytics No native content creation tools Buffer has a history of changing up its pricing and features quite drastically

$15

$29

$129

Custom

AI-driven publishing Engagement metrics Organized calendar Content segmentation Social listening Post reach analytics Community optimization

Facebook X Instagram Pinterest LinkedIn Mastodon Bluesky Threads TikTok YouTube Pixelfed

Offers a lot of features AI-powered features Bulk-uploads for all paid plans

Prices scale based on the size of your social network Some features are only supported on X Free tier has very limited features Bottom three tiers lack many features

$12.50

$49

$99

Detailed Analytics AI Tools Collaboration Features Unlimited Drafts Unlimited Publishing Scheduling Calendars Connect multiple X accounts

X Bluesky Mastodon LinkedIn Threads

Affordable pricing AI writing and idea suggestion tools Unlimited team members Team permissions Auto DMs and giveaways Offers post prompts and ideas using popular posts as examples

Free tier has no access to powerful features and all platforms X has more dedicated features than other platforms Seems like the company leans more towards X’s platform Analytics aren’t as robust as competitors Fewer integrations Offer fewer features than competitors Fewer platforms

$5

$10

Custom

2FA Bulk posting Scheduling Drag and drop calendar AI assist Canva integration Social Listening tools Team workspace RSS feed Analytics Post recycling Link in Bio Design tools/media integrations

Facebook X Instagram Pinterest LinkedIn Google Business Profile Mastodon Bluesky Threads TikTok Telegram Wordpress YouTube Shorts

Covers all major platforms Collaboration Tools–manage permissions and set Content calendar view with drag-and-drop functionality Bulk scheduling up to 500 posts with CSV or other bulk tools Decent features available for the Free plan Powerful core analytics tools– best time, competitor post insights, hashtag insights, team performance tracker, target audience, and demographics Yearly payment plans get 2 months free Affordable pricing

Doesn’t offer a social inbox for replying to mentions and comments Fee tier has limited analytic tools–not in depth Drag and drop only moves post dates, not time blocks Twitter/X integration requires a paid subscription Best time to post feature only on the business plan

FALSE

$149

$399

Custom

Post templates Inspiration library Hashtag suggestions Bulk post scheduling Sreamlined approvals Collaboration tools Analytics and reporting

Instagram Facebook TikTok X YouTube LinkedIn Pinterest Threads Google Business Profile

Add 50+ social accounts Streamlined scheduling Easy onboarding + intuitive interface Unlimited posting Can manage and track paid ad campaigns within Hootsuite Unique “Streams” feature to display performance

Real-time tracking + analytics is a paid feature No bot tracking feature Fewer social media channels covered than competitors Second most expensive provider on our list, after Sprout Social Many features reserved for Enterprise plan, requiring custom pricing

FALSE

$249

$399

$499

Custom

Listening tools Audience engagement Analytics Publishing Scheduling and automation Social collaboration Influencer marketing software

Facebook Instagram LinkedIn Pinterest Threads TikTok YouTube X Facebook Messenger

Reviews management included Paid ad analytics and reporting included Long free trial ​​In-depth listening tools Detailed reporting Easy onboarding

Post scheduling limited to 180 days in advance Expensive plans Standard plan limited to five social profiles despite high price Some features are paid add-ons Some difficulties if you plan to scale

FALSE

$39

$79

$149

$379

Social media scheduler Messaging Social listening Link-in-bio service Basic task management Bulk Scheduling with options like CSV, RSS and more. Post Workflow Report Scheduling Collaboration Tools Listening Tools Review Management

Facebook X Instagram YouTube LinkedIn TikTok Pinterest Google Business Profile Threads Snapchat Reddit Bluesky Tumblr

Offers team features for a significantly better price than most competitors Lots of other features, like scheduling, inbox monitoring, and task management

Web app feels a bit basic Social listening across web, social, and news is $75/mo add-on

$15

$40

$65

$320

$460

Home dashboard Recent posts Multi-channel publishing Content scheduling Publishing calendar Published/Scheduled posts zurl link shortner Activity log User tagging Summary Reports Drafts Image Editor

Facebook X Instagram LinkedIn Profiles LinkedIn YouTube Google Business Profile Pinterest TikTok Mastodon Threads Bluesky WhatsApp (Premium Plan) Telegram (Premium Plan)

Free plan available Affordable plans compared to competitors Easy integration with Zoho CRM and Zoho Desk

Max of three users with business plans No weekend support Teams is an add on of price $12/Member/month billed annually Cheapest plan lacks many features

FALSE

$30

$50

$100

$200

Social media calendars Bulk scheduling Content library Client management Content curation Collaboration White label Analytics

Facebook Instagram TikTok LinkedIn X Threads Bluesky YouTube Pinterest Google Business Profile

In-depth reporting Easy bulk scheduling Post recycling feature 2FA Good number of integrations for all plans Phone support available, unlike most competitors Team collaboration offered on all plans

Social inbox only available on $50-plus per month plans No social listening tool Limited scheduled posting Cannot schedule Instagram Reels Mobile app needs work Limited number of social media accounts you can connect to

$25

$45

$80

$200

Custom

AI writing and idea suggestion Scheduling automation Analytics Link in bio Social listening 2FA & SSO Team management Engagement tools–TikTok and Instagram conversation monitoring Content creator tools

Facebook X Instagram Pinterest LinkedIn Snapchat Threads TikTok

4 months free if billed yearly Offers multiple security measures User friendly Hashtag suggestions Unlimited media library storage Human customer service

Geared more towards Instagram AI usage is credit based To seamlessly use Instagram with Later you need to download and use the mobile app Social listening is only for the top tier Prioritzed support is only for top tier plan Best time to post only works for TikTok and Instagram Multi-profile publishing is only available for web You need business accounts on social Limited features compared to competition Free version has basic features

FALSE

FALSE