| Test ID | Date | Status |
|---|---|---|
| 0012 | August 26, 2025 | Failed |
Risk reduction copy
Variants
| Variant ID | Description |
|---|---|
| 0012-2025-08-26-home-cta-baseline | "Buttondown is the last email platform you'll switch to." |
| 0012-2025-08-26-home-cta-variant-1 | "It doesn't have to be. Welcome to Buttondown." |
Implementation
This test evaluates different CTA text at the bottom of the homepage to improve conversion rates.