| Test ID | Date | Status |
|---|---|---|
| 0010 | August 11, 2025 | Active |
Testimonial in masthead
Variants
| Variant ID | Description |
|---|---|
| 0010-2025-08-11-pricing-testimonial-baseline | Standard subheadline: "A full breakdown of our pricing plans, including add-ons and discounts." |
| 0010-2025-08-11-pricing-testimonial-show | Testimonial subheadline: ""Thanks for getting me excited about email newsletters again." — Garrick van Buren" |
Implementation
This test evaluates whether adding a customer testimonial to the pricing page masthead improves conversion rates.